Hey Cville — the countdown is ON and the vibes are growing stronger than ever as we gear up for Soul of Cville fifth anniversary. Our theme this year is Firmly Planted; Fiercely Flourishing — and we’re growing something BIG, bold, and beautiful in the heart of the city.

But let’s get right to it:

The Open Call is coming. And it’s gonna be a moment.

Sunday, May 4 | 6:00–7:30 PM

We’re looking for the movers, the makers, the style slayers and community players. This isn’t just any casting call — it’s a creative roll call.

We’re seeking:

• Print models

• Runway models

• Brand ambassadors

• Designers & boutiques

• Photographers

• Back-of-house style support

• And other fly volunteers who can make the magic happen!

Soul of Cville literally wouldn’t be possible without you!

Age 15+ and listen—we mean real diversity: size, age, gender, background—we want it ALL. And if you’ve modeled with us before, guess what? You gotta show up again. This is your mandatory runway roll call!

Here’s what you need to do:

1. Fill out the Waiver and Release Form

2. Show up on May 4th dressed in all black: black top, black bottoms, black shoes.

3. Models: heels for women, hard bottoms for men.

This year’s creative dream team includes:

• Avis Fields on choreography

• Micah Washington on model coaching

• Khalilah Jones & Santanna Burnley tag-teaming the creative direction

Get ready for an elevated experience — we’re presenting this fashion show and the entire festival differently this year, and you won’t want to miss it.

But hold on now…

Back by popular demand and hotter than ever:

Best in Black Cville is making its triumphant return, presented by Vinegar Hill Magazine & Soul of Cville, with generous support from our marquee sponsor, United Way.

We’re going BIGGER, BOLDER, and BLACKER — and we want YOUR voice in the mix.

Start thinking about the businesses and individuals you want to see recognized, and if that business is YOU? Don’t be shy — self-nominate! That’s boss behavior.

Nomination details will drop soon, so keep your eyes locked on our pages and your inbox refreshed.

Interested in being a vendor?

Whether it’s for Best in Black or Soul of Cville Saturday at IX, email us at soulofcville@gmail.com or hit up the IX website to access the vendor application link.

Questions, thoughts, burning ideas? Slide in our inbox at soulofcville@gmail.com — we’re here to get you all the way together.

Listen, this has been a labor of love. When they say “getting it out the dirt”, this is what they mean…from no budget, no plan, literally no idea what we were doing; to proudly ringing in our fifth year! Soul of Cville is growing roots, blooming bright, and building legacy — and it is all thanks to YOU!

Let’s continue to flourish, Cville.

Standing in Solidarity,